Sterling Via
Owner, Director of Land & Ranch

Sterling serves as the Director of Land & Ranch for Rainbow V Realty and is the Co-owner with his wife, Tinlee. Together, it was their mission to create an atmosphere where a team thrives and truly feels like family.  

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Sterling grew up in a small town in West Texas with his roots in a farming and ranching family. Sterling attended Muleshoe High School and graduated from West Texas A&M University earning a Degree in Agricultural Business. After college, Sterling started his career with a private Oil & Gas service company in the Permian Basin, helping build one of the fastest growing O&G service companies in the world through a Management position. In 2014, Sterling met his wife Tinlee in the Oil & Gas Industry and the two have since moved to the Texas Hill Country. Sterling enjoys working cattle on family and friend’s ranches, hunting mule deer, rodeo and team roping competitions, cutting horses, and all things outdoors.


Sterling's drive come from his background and what sets him apart is his ability to relate to client’s needs and understanding their vision, including the demands and desires for today’s ranching families. His positive attitude and energy driven representation allows him to go above and beyond, never settling for less until his client is satisfied. He takes pleasure in helping clients find ideal properties that will one day be passed down to the next generation.